Throughout all of Hampden County, we sent out a total of 35,000 surveys to the public. With the deadline already passed, we received back a total of 15,435 surveys. The results showed as following:
1. Gender:
a. Male- 64%
b. Female- 36%
2. Age:
a. Under 18- 10%
b. 18-30- 27%
c. 31-40- 33%
d. 41-50- 13%
e. 51-60- 11%
f. 61 & over- 6%
3. Please specify your ethnicity:
a. White- 34%
b. Hispanic or Latino- 19%
c. Black or African American- 23%
d. Native American or American Indian- 9%
e. Asian/Pacific Islander- 9%
f. Other- 6%
4. What is your marital status?
a. Single- 46%
b. Married- 32%
c. Widowed- 7%
d. Divorced- 10%
e. Separated- 5%
5. Do you have children? (If yes, how many)
a. Yes _____ -67%
b. No -33%
6. What is the highest degree or level of school you have completed?
a. High School Diploma- 19%
b. Associate Degree- 18%
c. Bachelor’s Degree- 47%
d. Master’s Degree- 6%
e. Professional Degree- 5%
f. Doctorate Degree- 5%
7. What is your current household income in U.S. dollars?
a. under $30,000- 13%
b. $30,000 to $49,999- 30%
c. $50,000 to $99,999- 31%
d. $100,000 to $149,999- 14%
e. $150,000 & over- 12%
8. Which area best describes your area of employment?
a. Student- 7%
b. Unemployed- 7%
c. Agriculture- 4%
d. Arts- 6%
e. Broadcasting- 5%
f. Construction- 4%
g. Finance- 8%
h. Government/Public Administration- 8%
i. Military- 4%
j. Software- 8%
k. Telecommunications- 6%
l. Transportation- 5%
m. Retired- 10%
n. Other (if so please write below)- 18%
9. Please write below where in Hampden County you reside:
The large majority was from Springfield, Holyoke and Chicopee
10. Are you interested in the sport of Basketball, College specifically?
(If no, please advance to question 14)
a. Yes – 69%
b. No- 31%
11. How many College Basketball games have you attended in the past year?
a. 5 or fewer- 51%
b. 6 to 10- 38%
c. 10 to 15- 6%
d. 15 or more- 5%
12. How many hours a week on average do you spend watching any level of basketball on TV?
a. 1-3 hours- 35%
b. 4-6 hours- 35%
c. 7-9 hours- 20%
d. 10 hours or more- 10%
13. What best describes your loyalty to the sport of basketball? (Circle all that apply)
a. Dedicated fan- 23%
b. Die Hard fan- 30%
c. Occasionally watch on TV- 27%
d. Played or currently play the sport- 20%
-15% chose A, C, D
-17% chose A, C
-19% chose A, D
-21% chose B, C, D
-24% chose B, D
The above outcomes where people chose more than one only applied to those five groupings.
14. If you were to attend a College Basketball game what would your level of interest be in the listed categories?
5- very high 4-above average 3-average 2-below average 1-very low
The bold number is the number that had the highest percentage:
The quality of talent 4
Giveaway for fans 5
Concessions 3
Merchandise 2
Customer Service 3
In-game entertainment 4
Ticket pricing 5
Parking Availability 4
Distance to arena 2
Location of game 2