NCAA DIVISION II BASKEBTALL CHAMPIONSHIP-Springfield,MA

The theory of adding the listed strengths of Springfield, the opportunities that are out there and relevant for the NCAA and the needs of Springfield creates the potential for a huge return on investment. Springfield holds the correct strengths to hold an event such as the NCAA II Basketball Championships. We have publicity in the correct area (basketball) with the Basketbal Hall of Fame and The Spalding Hoophall Classic as well as being the Birthplace of Basketball. The Opportunties that are now options for the NCAA are all attractive aspects that an organization would want to improve their overall brand image. There is the obvious gain in money as well as increased publicity with the Basketball Hall of Fame. The opportunities for the NCAA go hand in hand with the needs of Springfield because the best opportunity that is being offered to the NCAA is the potential to completly reviltalize and revamp Springfield's image while making their brand image that much stronger. This City has issues, everyone knows that but these issues all have a very strong chance of being fixed with your help. This is a strong community. It was not too long ago that we were hit by a brutal tornado but we have fought back stronger than ever and with your help we can rebuild our image and further rebuild your image.