The communiy of Hampden County is derived of avid basketball fans coming from all generations but mainly Generation X, Generation Y and the Baby Boomers. In terms of sport appreciation this makes Hampden County and the potential host City, Springfield an attractive get. The community is full of a broad target market making the predicted turn relatively higher than normal. Moreover, the broad range of a target market brings along a very strong cultural aspect to this City in reference to the sport of basketball. Different generations bring along different ways and different cultures. Culture is what establishes sport excellence. Although it is just one word, culture is the tangling of history, politics, economics, religion, language and sociology. This is what makes our City so unique and culturally progressive in comparison to other cities. In addition, to the enhanced cultural aspect that Springfield will offer throughout the three popular generations, there will also be a huge emphasis on fan typologies which is crucial when running an event. When talking about fan typologies Stewart and Nicholson categorized them as two types as well as three tiered typologies. They go as followed:
Type 1 fans
-old, genuine, traditional, expressive, irrational, symbolic, and die hard
Type 2 fans
-new, corporate, modern, submissive, rational, civic, and less loyal
Tier 1 typology
-emotional connection to the team that they are rooting for
Tier 2 typology
-action of excitement and intrigue to the sport
Tier 3 typology
-social aspect
Having these typologies, dualistic typologies and tiered typologies puts an emphasis on consumer's expressions to their teams. It's not just about going to a game, it's much more complicated. Fans will do what they want whether that be to be expressive and cheer on their team or simply go to be social and that is unchangeable. But, it is very marketable.
OUR COMMUNITY
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